Youtube etrade baby speed dating
Dozens of promotions and a couple NFL championships later, the “e Trade baby,” as he’s been christened, is one of the most recognizable ads on television, and one of the most famous spots in Super Bowl history–last year’s ad helped e Trade reach an estimated 768 million people.
But it was never a sure thing that the e Trade baby would mature into such a phenomenon.
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Three years ago, during Super Bowl XLII, e Trade entrusted its public image to a talking (and puking) baby.
The next day, e Trade registered more new accounts than it had on any other day in the company’s history.
“Truth be told, our agency did not believe that this was something we wanted to extend past the Super Bowl,” says Myhren.
“I was terrified.”For Myhren, who joined Grey after stints at Leo Burnett Detroit and TBWA\Chiat\Day, the e Trade baby would be his first big ad–a Super Bowl ad, no less, costing many millions of dollars to get on air–since taking over the creative helm at the 93-year-old agency.
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