Traditional dating versus online dating
Ideally, you would want a larger percentage of new visitors from social media than Match's 38.9%.
This likely means that Match either doesn't have a good social advertising strategy or that their budget is very small.
What's even more surprising is that neither website gets traffic from Instagram.
Driving traffic from Instagram is difficult for most companies, but the photo-sharing platform doesn't even appear in the top 10 social traffic referrers for either website.
If you've been in the dating world anytime since 1995, there's a good chance you're familiar with the endless options for online dating websites.
Match and e Harmony are two of the oldest and biggest players in the online dating game.
Match is the clear winner between these two companies, but we wanted to find out whether there were areas where e Harmony could make up ground against its much bigger competitor.What we found was that social media presents a huge opportunity for e Harmony.Let's set the stage to give you an understanding of the traffic breakdown for both websites: The main things to take away right off the bat is that both websites do well with direct traffic. VRBO, e Harmony has an advantage in nonbranded, organic keywords.To do this, we dug into the website analytics of each company.We used Nacho Analytics and Spy Fu to take a peek at each company's Google Analytics.