Nightlife in Ecuador is pretty quiet Sunday through Wednesday unless you know the right places to go to (hint: ask the locals).
Otherwise, look for flyers advertising ladies nights early in the week.
As more alcohol is consumed, more and more people start getting up to dance.
If you get to a club early, don't be surprised if you just see everyone sitting around. As a result of the group dynamic, it can be hard for travelers to meet Ecuadorians at bars and clubs.
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Arrive early (before 11 PM) if you want to get a good table at discotecas on the weekends, and avoid any lines at the popular places. During the Summer in Montanita, for example, you'll find people drinking and hanging out in the streets until sunrise.Generally speaking, the larger cities which feature modern bars and discotecas will cost you more than grabbing a beer in the Amazon, mountains, or beach.Banos has an excellent reputation for partying, but the small surf and hippie hangout of Montanita on the Pacific Coast is the party capital of the country.Even when I and several friends asked the doormen and staff of Nite Discoteca in Cuenca about a cover charge, none of them indicated there was one.An hour after entering, we decided to go somewhere else and were surprised to learn each guy had to pay a cover, and each woman had to pay a cover (and men are expected to pay for their dates in Ecuador, always).