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In 2008 just 3% of all Americans said that they had used an online dating site; by 2009 that figure had risen to 6% of all Americans, and today 9% of the adult population has used an online dating site.

e Harmony's matching is based on using its 29 DIMENSIONS® model to match couples based on features of compatibility found in thousands of successful relationships.

We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have used either an online dating site or a mobile dating app and are classified as “online daters.” The questions we have used to measure online dating have evolved over the years, and as a result we cannot directly compare the size of the total online dating population to some of our earlier surveys on the subject.

has become steadily more prevalent in recent years.

e Harmony is committed to helping singles find love every day and we are confident in our ability to do so.

The e Harmony Compatibility Matching System® matches single women and men based on 29 Dimensions® of Compatibility for lasting and fulfilling relationships.

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