Business value gained by consolidating to a single web site

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Many of these same MSPs now see a lot of growth potential in the future, making M&A less crucial for them.

Connect Wise CEO Arnie Bellini and (now) former Datto CEO Austin Mc Chord also queried the “20/80%” predictions, in a panel session at Glue Con, reported by Channel e2e.

The types of CRM technology offered are as follows: For all of the advancements in CRM technology, without the proper management, a CRM system can become little more than a glorified database in which customer information is stored.

Data sets need to be connected, distributed and organized so that users can easily access the information they need.

If you are unable to provide the additional services customers expect, you risk losing that customer to a better resourced competitor.

You may be focussed on your own growth – but your customers are growing their businesses too, and may be deploying the latest technologies to enable that growth.

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At the most basic level, CRM software consolidates customer information and documents into a single CRM database so business users can more easily access and manage it.Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer service relationships and assisting in customer retention and driving sales growth.CRM systems compile customer data across different channels, or points of contact between the customer and the company, which could include the company's website, telephone, live chat, direct mail, marketing materials and social media.The reason for the appeal according to the article is that MSP consolidation is relatively simple.Most MSPs are ‘lean’ so growth prospects are good – particularly when combined with the strong relationships MSPs have with their customers. In the future, will success depend on being a ‘super-MSP’ or part of a ‘powerhouse’? Charles Weaver, industry thought leader and CEO of MSPAlliance, continues to assert: “I remain steadfast in my opinion that there is no MSP consolidation taking place.”In a recent article, he points to two fundamental reasons for this: In an earlier article, Weaver pointed out that the predicted mass exodus of baby boomer MSPs is now much less of a stampede because the US tax and regulatory conditions that drove many smaller MSPs to seek an exit strategy have changed.

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