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Getting over data trust issues is something Ruben Buell, the president of adult dating website Ashley Madison, is very familiar with.
The service, designed for people who want to have an affair, suffered an embarrassing breach in 2015 in which 36 million members had their personal information exposed.
He believes these scammers would "absolutely" target the dating platform.
"Facebook has created a community dedicated to finding love relationships, and with that is going to come a lot of people that want to use it legitimately," Lee said.
But before the feature has even launched, the social network's chance for romance faces some major obstacles.
The dating platform opens up opportunities for scams and for thieves to , said Kevin Lee, a trust and safety architect at fraud prevention company Sift Science.
A Facebook spokesman declined to share information on how its moderation team will work.
Facebook, which makes most of its money from selling targeted ads, said it doesn't have plans to show ads on its new dating platform.
It also said it doesn't plan to use information gathered from dating profiles for ads in your News Feed.
For Facebook's new dating features, it's about trust.
Facebook CEO Mark Zuckerberg this week announced a new tool for daters that lets you create a separate profile, listing your interests, location, job, likes, personality and events you'd like to attend.