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They are expected to get married and have children just like their parents.However, unlike their guardians—whose choices were restricted by geography and social class—the pool of potential mates has , new digital matchmaking tools are not so much an innovation, as “a reinvention of the old model.” They provide some liberation, but “continue to carry on the core Chinese marriage values,” she told Tech Node.It claims to have over 170 million users and operates offline stores in 71 cities, making it the biggest online dating site in the country.The website was founded in 2003 by Fudan University student Gong Haiyan after she failed to find a partner through already existing dating sites.One year after launching, Gong found a husband on the website she created.Confucian ideals and parental influence continue to play an important role when selecting a partner and, in the eyes of China’s young adults, love is intertwined with social mobility, physical and mental compatibility, as well as family background.“Age, educational level, overseas background, dating experience, and family background are important for Chinese clients looking for love,” says Wang, commenting on critical data points for online dating and matchmaking companies.“The biggest difference between Tantan and Baihe is the goal,” a 24-year-old male Tantan user surnamed Liu told Technode.

It also operates an online-to-offline (O2O) service in which its users can make use of its many physical stores for matchmaking purposes and links “In the future, the Baihe website will not only be a matching service provider, but also extend to all business areas related to love and marriage, including consulting, consumer services, financial services, and media offerings.”.Sampson Blair, family sociologist at The State University of New York and former visiting professor at East China Normal University, told Tech Node.made use of online dating services in 2016, a number that is expected to increase by 24 million, or 45%, by 2022.The large population with demand for dating and marriage is the potential for market growth,” market research firm i Research detailed in its earlier this year, reported similar results.According to the company, over 100 million people have signed up, and their monthly active users exceed 10 million.

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